The Corporate Innovation Game

Learn how established companies can compete like startups

Skills you'll learn
  • Leading teams for success
  • Conducting business experiments
  • Pitching and Selling your ideas
  • Hiring the right team
  • Negotiating with key stakeholders
  • Analyzing business opportunities
Time commitments
Experience duration:
3 weeks*
Touch points:
6 scheduled synchronous sessions with your team*
Learning time:
Approximately 15 hours*
Full details below

Gain critical knowledge about leading innovative organizations as taught in Wharton MBA classes

Available March, 2021

The Corporate Innovation Game is a three-week long immersive simulation-based class that teaches players the latest research-based approaches that help established companies compete like startups. Working with 3-5 other learners, you will lead and run an internal venture at a fictional corporation, making key choices that all leaders face as they grow their business. You will get a chance to put into practice the latest techniques taught at Wharton on how to run innovative, successful teams. You will learn the basics of business analysis and experiments, and how to staff and lead organizations successfully.

Corporate Innovation

During the three weeks of the simulation, you will use Wharton Interactive’s ARC interface to interact with computer-controlled characters over video chat, email, and other communication methods. You will also need to work with a real-life team of other learners, who will be your partners on this journey. Together, you will guide an internal venture at the fictional WISE corporation, creating a new health and wellness product. The time commitment is roughly five hours a week during the simulation. You will have two scheduled synchronous sessions with your team a week (6 in total over the three-week simulation), each of which will be about 90 minutes long. You should also expect to spend about two hours a week outside of these sessions working asynchronously on your own time.

Before every challenge in the simulation, you will receive access to a library of video lectures and learning material from award-winning faculty that you can use to guide your decisions. As you make choices, you will get constant feedback about every decision you make, including detailed grading. As you complete challenges, you will compete with other teams for the highest score, and have the opportunity to learn how other famous founders solved the problems you will face. You will come out of the experience with a range of new skills you can put to work immediately.

NOTE: The Entrepreneurship Game and Corporate Innovation Game cover similar material from different perspectives. You should only take one.

Featuring

Access a stack of learning resources along the way

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Evidence based practices
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Business tools developed by Wharton
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Video tutorials from leading minds in this space

Lessons of The Corporate Innovation Game include:

  • Creating a psychologically safe environment
  • Promoting learning within your organization
  • Creating a founding document & building organizational culture
  • Surfacing assumptions to find sources of uncertainty
  • Creating hypotheses to reduce risk
  • Conducting surveys, customer interviews, and other experiments to make informed decisions
  • Persuading stakeholders through evidence
  • Creating slide decks for maximum impact
  • Approaching customers about sales
  • Aligning role requirements and competencies
  • Conducting interviews
  • Asking good questions and following up
  • Analyzing key aspects of bargaining positions, including BATNA & Zone of Agreement
  • Perspective-taking to maximize negotiation outcomes
  • Building long-term relationships
  • Taking a data-driven approach to identifying key markets
  • Using experimentation to narrow in on key markets
  • Understanding trade-offs between different markets and opportunities

Leading teams for success

  • Creating a psychologically safe environment
  • Promoting learning within your organization
  • Creating a founding document & building organizational culture

Conducting business experiments

  • Surfacing assumptions to find sources of uncertainty
  • Creating hypotheses to reduce risk
  • Conducting surveys, customer interviews, and other experiments to make informed decisions

Pitching and Selling your ideas

  • Persuading stakeholders through evidence
  • Creating slide decks for maximum impact
  • Approaching customers about sales

Hiring the right team

  • Aligning role requirements and competencies
  • Conducting interviews
  • Asking good questions and following up

Negotiating with key stakeholders

  • Analyzing key aspects of bargaining positions, including BATNA & Zone of Agreement
  • Perspective-taking to maximize negotiation outcomes
  • Building long-term relationships

Analyzing business opportunities

  • Taking a data-driven approach to identifying key markets
  • Using experimentation to narrow in on key markets
  • Understanding trade-offs between different markets and opportunities

Authors

Ethan Mollick - Headshot

Ethan Mollick

Professor of Management

Read Ethan's Bio