Entrepreneurship Strategy 3-Week Course

Learn the vital skills that make founders successful

Alternate Reality Course
Skills you'll learn
  • Building the founding team
  • Approaches to finding product-market fit
  • Pitching and selling to customers and investors
  • Managing entrepreneurial finances
  • Negotiating with potential business partners and investors
  • Scaling and growing a company
  • Learning and pivoting using data
Time commitments
Experience duration:
3 weeks
Touch points:
6 scheduled synchronous sessions with your team
Learning time:
Approximately 22 hours
Certification
Core Experience
$199
Standard Certificate
$299
Advanced Certificate
$999
Full details below

Gain critical knowledge about Entrepreneurship as taught in Wharton MBA classes

The Entrepreneurship Strategy course is built around the Entrepreneurship Game, an immersive simulation in which you and your team will take on the role of a founding team of a startup, and experience the challenges of leading a business to success. You will make key decisions that will affect the future of the startup: persuade customers to buy your product; conduct business experiments; and find investors to fund your venture - all while managing key elements of hiring, finance, and marketing. The challenges are realistic and engaging, drawn from the experiences of successful founders of startup companies and the latest research.

The Entrepreneurship Game is like a flight simulator for entrepreneurs – giving you a chance to learn hard-won lessons before you encounter them in real life.

Entrepreneurial Strategy

Intrigued and want to learn more?

We are happy to answer any questions about the experience.

Join us for an information session

Read the full syllabus

Learn about the experience & the class schedule (below)

Learn about our certificate options

The Experience & Your Commitment

What you can expect from us:

This is unlike anything you’ve ever played before. You may have experienced simulations in the past. This one is different. It is based on interactive fiction and uses evidence-based teaching techniques to help you learn.

This will be a fun, but challenging experience.

The game is built to simulate the environment of a startup. There will be many choices to make, and not all of those choices will be clear-cut.

You’ll get a lot of support from Wharton faculty, successful alumni, and in-game characters throughout but the choices you’ll need to make may be challenging to navigate.

This is your chance to practice and any mistakes you make in the game are ones you won’t make in real life. You’ll get lots of personalized feedback and amass a personal knowledge library. The Entrepreneurship Game is built around a story, in which you and your team play a starring role. Choices you make will change the story and affect outcomes. Along the way, you’ll get personalized feedback about every choice you make, helping you learn from your mistakes and from your successes. You’ll get access to you a personal library, giving you a strong base of knowledge to apply in real life.

What we expect from you:

You’ll need to actively work with your team. This is a team-based simulation. Playing in teams of 4-6, you and your team will be competing against other teams; to do well and learn all you can, you will need to support your teammates and you’ll need their support as well. A key skill to practice in the game is your ability to work well with a team and navigate common team pitfalls. You will get support to make your team successful and to ensure an optimal learning experience.

You need to commit to 6 synchronous sessions with your team over a 3-week period. The simulation is designed around 6 synchronous periods; that means there will be a lot to do during these periods. Every team member is required to be online at the same time during these sessions. Think about your schedule ahead of time so that you can be present for every period.

You need to commit to working with your team outside of the simulation. There will be a lot of information coming at you during the synchronous periods. But to do well in the game, you’ll need to put in some time outside of those sessions. For instance, there will be instructional videos by Wharton faculty that will pop up during asynchronous periods, and watching these will help you improve and make good decisions in the simulation.

NOTE: The Entrepreneurship Game and the Corporate Innovation Game cover similar material from different perspectives. You should only take one.

Joining a Game: What You Should Know

Simulations generally run over the course of three weeks, with synchronous classes two times a week, but there is also an intensive option available. Synchronous classes are 90 minutes each and you can select classes that run on Monday and Wednesday and choose the Core Experience, the Standard Certificate, or the Advanced Certificate level. You will be expected to attend all class sessions, and will also be expected to do 2-3 hours of work outside of the class session. You can select the times and schedules that work well for you.

Class Schedule

The game consists of synchronous times, where you play with your team during a scheduled block, and asynchronous times, where you can play on your own.

You will be able to select one of three times for your synchronous sessions, depending on your schedule. The two time slots are 7:30-9am EST, and 9pm to 10:30pm EST. Games are available in October, November, December, January, and February.

The October Game starts on October 1. You will need to spend 60-90 minutes playing the game on your own time prior to the first synchronous session on October 4.

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The November Game starts on November 1. You will need to spend 60-90 minutes playing the game on your own time prior to the first synchronous session on November 3.

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The December game starts on December 3rd. You will need to spend 60-90 minutes playing the game on your own time prior to the first synchronous session on December 6th.

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The January Game starts on January 3rd. You will need to spend 60-90 minutes playing the game on your own time prior to the first synchronous session on January 6th.

January game runs.png

The February Game starts on February 4th. You will need to spend 60-90 minutes playing the game on your own time prior to the first synchronous session on February 8th.

February game runs.png

Note: when you commit to a specific course you are committing to every session of the course; you cannot switch between courses or miss a session. Your team is depending on you to actively participate in each synchronous session and to meet with the team outside of these synchronous sessions.

Should we determine that the team setup isn’t optimal for learning on specific dates due to demand, we will offer you a different date or a refund. We will be regularly updating our scheduled courses.

There is also an option to sign up for special Intensive Sessions which run for either 2 days (weekend sessions) or 3 days (during the week).

What is an Alternate Reality Course (ARC)?

Built on our ARC platform, Alternate Reality Courses are a new breed of learning simulation. Every course combines world-class subject matter expertise, hyper-immersive interactive fiction, the science of learning, and innovative game design. ARCs are deeply engaging, teach through experience, and promote robust and enduring knowledge that you can (and will!) use beyond the course.

An ARC teaches you in three ways:

Learning objectives - skills you will learn and use in the future

Practice objectives - specific experiences you will encounter, so that when you see them in the real world, you will know what to do

Thinking objectives - mental techniques you will learn that are applicable outside of the context of the simulation

Featuring

Access a stack of learning resources along the way

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Evidence based practices
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Business tools developed by Wharton
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Video tutorials from leading minds in this space

Options for Entrepreneurship Strategy 3-Week Course

Core Experience $199

Play the simulation and get access to class material, expert videos, personalized feedback, an adaptive debrief, and takeaways and key notes about your experience that help you apply the skills you learned

Standard Certificate $299 Share your Wharton Certificate on LinkedIn

Earn a Wharton Certificate for successful completion of the game and get access to the core experience, as well as one live office hour session with experts that help you analyze, extract, and apply the skills you learned

Advanced Certificate $999 Share your Wharton Certificate on LinkedIn

Earn an Advanced Wharton Certificate for successful completion of the game, and receive graded assignments, access to live weekly office hour sessions with experts, and a live debriefing session to help you make sense of all you learned

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Lessons of Entrepreneurship Strategy 3-Week Course include:

  • Building a founding team: equity agreements, team dynamics, chartering
  • Financing a venture: cash flow, funding choices, terms, sources of capital
  • Business experiments: data gathering, hypothesis testing, pivoting
  • Hiring and scaling: candidate screening, interviewing, selection
  • Sales and marketing: selecting product features, securing sales, selecting key customers
  • Negotiations: establishing positions, analyzing bargaining power, conducting high-stakes negotiations
  • Pitching and persuasion: building pitch decks, giving elevator pitches, explaining a startup
  • Leadership: inspiring a team, avoiding common pitfalls, achieving consensus
  • Experiencing the types of data that are generated by business experiments: surveys, market tests, and interviews
  • Encountering key documents used by startups: pitch materials, legal agreements, and market research
  • Engaging with critical stakeholders in high-stakes settings: funders, customers, and employees
  • Navigating through common points of failure for startups: team conflict, scaling, and process loss
  • Perspective-taking and the ability to analyze multiple viewpoints
  • Improvisation and bricolage; making do with what you have to solve novel problems
  • Self-monitoring and metacognition
  • Self-efficacy and the confidence to accomplish entrepreneurial challenges

Learning objectives

  • Building a founding team: equity agreements, team dynamics, chartering
  • Financing a venture: cash flow, funding choices, terms, sources of capital
  • Business experiments: data gathering, hypothesis testing, pivoting
  • Hiring and scaling: candidate screening, interviewing, selection
  • Sales and marketing: selecting product features, securing sales, selecting key customers
  • Negotiations: establishing positions, analyzing bargaining power, conducting high-stakes negotiations
  • Pitching and persuasion: building pitch decks, giving elevator pitches, explaining a startup
  • Leadership: inspiring a team, avoiding common pitfalls, achieving consensus

Practice objectives

  • Experiencing the types of data that are generated by business experiments: surveys, market tests, and interviews
  • Encountering key documents used by startups: pitch materials, legal agreements, and market research
  • Engaging with critical stakeholders in high-stakes settings: funders, customers, and employees
  • Navigating through common points of failure for startups: team conflict, scaling, and process loss

Thinking objectives

  • Perspective-taking and the ability to analyze multiple viewpoints
  • Improvisation and bricolage; making do with what you have to solve novel problems
  • Self-monitoring and metacognition
  • Self-efficacy and the confidence to accomplish entrepreneurial challenges

Authors

Ethan Mollick - Headshot

Ethan Mollick

Professor of Management

Read Ethan's Bio