Entrepreneurship Strategy 3-Week Course

A breakthrough games-based course where you'll learn entrepreneurship by running a startup

Alternate Reality Course
Skills you'll learn
  • Building the founding team
  • Approaches to finding product-market fit
  • Pitching and selling to customers and investors
  • Managing entrepreneurial finances
  • Negotiating with potential business partners and investors
  • Scaling and growing a company
  • Learning and pivoting using data
Time commitments
Experience duration:
3 weeks
Touch points:
6 live 90 min team sessions (2 per week)
Learning time:
5 hours per week
Certification
Core Experience
$199
Standard Certificate
$299
Advanced Certificate
$999
Full details below

Gain critical Entrepreneurship knowledge by actually running a startup

The Entrepreneurship Strategy Course is built with the Entrepreneurship Game at its core—where you will join the founding team of DX Technologies. DX is a high growth startup that was launched by serial inventor and entrepreneur Dr. Darla Xavier. She recently developed a revolutionary handheld food scanner device called a crossmorphic sensor that allows you to scan food for calorie and nutritional information.

Dr. Xavier has many strengths, including being a brilliant engineer, but she has no patience for handling all the business decisions ahead of her. Fortunately she's no longer worried because she has you and the rest of your founding team to take charge of these matters.

For DX to succeed, you'll have to make key decisions that affect the future of the startup: learn how to size potential markets; negotiate with customers; conduct business experiments; and find investors to fund your venture—all while managing hiring, finance, offshore production, and marketing.

The challenges are realistic and engaging, drawn from the experiences of successful founders of startup companies and the latest entrepreneurship research.

This course is a flight simulator for entrepreneurs – giving you a chance to learn hard-won lessons so you'll be ready when you encounter them in real life.

Prof Ethan Mollick: Why you should take this course

Intrigued and want to learn more?

We are happy to answer any course questions

Join us for a live information session

Read the full syllabus

Read more about the experience & the class schedule (below)

Learn about our certificate options

Course Schedule

This course consists of 6 live sessions where you will work with your team for approximately 90 minutes on critical in-game decisions. Attendance in these sessions is mandatory.

Expect to spend 30 minutes between live sessions to review video course lectures and feedback about your in-game performance.

February 2022 Schedule

(Live session: select from either 7:30-9am EST, 5pm-6:30pm EST, or 9pm-10:30pm EST)

Tuesday Feb 8th - Live Session: course starts

Thursday Feb 10th - Live Session

Tuesday Feb 15th - Live Session

Thursday Feb 17th - Live Session

Tuesday Feb 22nd - Live Session

Thursday Feb 24th - Live Session

March 2022 Schedule

(Live session: select from either 8 am - 9:30 EST, or 7 pm-8:30pm EST)

Tuesday Mar 8th - Live Session: course starts

Thursday Mar 10th - Live Session

Tuesday Mar 15th - Live Session

Thursday Mar 17th - Live Session

Tuesday Mar 22nd - Live Session

Thursday Mar 24th - Live Session

Note: when you commit to a specific course you are committing to every session of the course; you cannot switch between courses once it begins or miss a session. Your team is depending on you to actively participate in each live session.

Should we determine that the team setup isn’t optimal for learning on specific dates due to demand, we will offer you a different date or a refund. We will be regularly updating our scheduled courses.

There is also an option to sign up for special Intensive Courses which in 3 days (during the week).

Why our Interactive Courses are a breakthrough

Every Wharton Interactive course combines world-class subject matter expertise, hyper-immersive interactive fiction, the science of learning, and innovative game design. Expect to be deeply engaged, learn through hand-on experience that will promote robust and enduring knowledge that you can (and will!) use beyond the course.

An ARC teaches you in three ways:

Learning objectives - skills you will learn and use in the future

Practice objectives - specific experiences you will encounter, so that when you see them in the real world, you will know what to do

Thinking objectives - mental techniques you will learn that are applicable outside of the context of the simulation

Featuring

Access a stack of learning resources along the way

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Evidence based practices
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Business tools developed by Wharton
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Video tutorials from leading minds in this space

Options for Entrepreneurship Strategy 3-Week Course

Core Experience $199

Play the simulation and get access to class material, expert videos, personalized feedback, an adaptive debrief, and takeaways and key notes about your experience that help you apply the skills you learned

Standard Certificate $299 Share your Wharton Certificate on LinkedIn

Earn a Wharton Certificate for successful completion of the game and get access to the core experience, as well as one live office hour session with experts that help you analyze, extract, and apply the skills you learned

Advanced Certificate $999 Share your Wharton Certificate on LinkedIn

Earn an Advanced Wharton Certificate for successful completion of the game, and get access to an office hour, two facilitated application sessions to explore your ideas, a live debrief discussion, and an opportunity to replay the game on your own

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Lessons of Entrepreneurship Strategy 3-Week Course include:

  • Building a founding team: equity agreements, team dynamics, chartering
  • Financing a venture: cash flow, funding choices, terms, sources of capital
  • Business experiments: data gathering, hypothesis testing, pivoting
  • Hiring and scaling: candidate screening, interviewing, selection
  • Sales and marketing: selecting product features, securing sales, selecting key customers
  • Negotiations: establishing positions, analyzing bargaining power, conducting high-stakes negotiations
  • Pitching and persuasion: building pitch decks, giving elevator pitches, explaining a startup
  • Leadership: inspiring a team, avoiding common pitfalls, achieving consensus
  • Experiencing the types of data that are generated by business experiments: surveys, market tests, and interviews
  • Encountering key documents used by startups: pitch materials, legal agreements, and market research
  • Engaging with critical stakeholders in high-stakes settings: funders, customers, and employees
  • Navigating through common points of failure for startups: team conflict, scaling, and process loss
  • Perspective-taking and the ability to analyze multiple viewpoints
  • Improvisation and bricolage; making do with what you have to solve novel problems
  • Self-monitoring and metacognition
  • Self-efficacy and the confidence to accomplish entrepreneurial challenges

Learning objectives

  • Building a founding team: equity agreements, team dynamics, chartering
  • Financing a venture: cash flow, funding choices, terms, sources of capital
  • Business experiments: data gathering, hypothesis testing, pivoting
  • Hiring and scaling: candidate screening, interviewing, selection
  • Sales and marketing: selecting product features, securing sales, selecting key customers
  • Negotiations: establishing positions, analyzing bargaining power, conducting high-stakes negotiations
  • Pitching and persuasion: building pitch decks, giving elevator pitches, explaining a startup
  • Leadership: inspiring a team, avoiding common pitfalls, achieving consensus

Practice objectives

  • Experiencing the types of data that are generated by business experiments: surveys, market tests, and interviews
  • Encountering key documents used by startups: pitch materials, legal agreements, and market research
  • Engaging with critical stakeholders in high-stakes settings: funders, customers, and employees
  • Navigating through common points of failure for startups: team conflict, scaling, and process loss

Thinking objectives

  • Perspective-taking and the ability to analyze multiple viewpoints
  • Improvisation and bricolage; making do with what you have to solve novel problems
  • Self-monitoring and metacognition
  • Self-efficacy and the confidence to accomplish entrepreneurial challenges

Authors

Ethan Mollick - Headshot

Ethan Mollick

Professor of Management

Read Ethan's Bio

The buzz from past participants

Andre, Brazil

Partner

“The Entrepreneurship Strategy course has given me an incredibly vivid glimpse at the process of working with a team of real people to solve tough business challenges and grow together.”

Omar, US

Student, University of Pennsylvania

“The best teacher is experience and the Entrepreneurship Strategy ARC capitalizes on this form of learning through various tasks like hiring, pitching ideas, and negotiating terms. I feel confident now in starting my own endeavor as this interactive course nurtured and engaged my entrepreneurial spirit”

Tzveta, Netherlands

Solutions Delivery PMO, Entrepreneur & Innovator

“A brilliant breakthrough innovation in entrepreneurship education. You can only learn Entrepreneurship by doing it, but it takes 3 to 7 years to go through the process, Wharton Interactive is doing it in 3 weeks”