The Entrepreneurship Game

Learn the vital skills that make founders successful

Skills you'll learn
  • Building the founding team
  • Approaches to finding product-market fit
  • Pitching and selling to customers and investors
  • Managing entrepreneurial finances
  • Negotiating with potential business partners and investors
  • Scaling and growing a company
  • Learning and pivoting using data
Time commitments
Experience duration:
3 weeks*
Touch points:
6 scheduled synchronous sessions with your team*
Learning time:
Approximately 15 hours*
Full details below

Gain critical knowledge about Entrepreneurship as taught in Wharton MBA classes

Available March, 2021

The Entrepreneurship Game is a three-week long immersive simulation-based class in which players will gain critical knowledge about leading a successful startup. Working in teams of 4 to 6 players, you and your assigned team will lead a startup and face key choices that founders must address as they grow their business. You will get to experience the challenges of simultaneously persuading customers to buy your product and finding investors to fund your venture, all while managing key elements of hiring, finance, and marketing. The experiences are realistic and engaging, drawn from the experiences of successful founders of startup companies and the latest research. The Entrepreneurship Game is like a flight simulator for entrepreneurs – giving you a chance to learn hard-won lessons before you encounter them in real life.

Entrepreneurship Game

During the three weeks of the simulation, you will use Wharton Interactive’s ARC interface to interact with computer-controlled characters over video chat, email, and other communication methods. You will also need to work with a real life team of other learners, who will be your cofounders on this journey. Together, you will guide DX Technologies, a new startup company working on the intersection between technology, health, and fitness, to success. The time commitment is roughly five hours a week during the simulation. You will have two scheduled synchronous sessions with your team a week (6 in total over the three-week simulation) each of which will be about 90 minutes long. You should also expect to spend about two hours a week outside of these sessions working asynchronously on your own time.

Before every challenge in the simulation, you will receive access to a library of video lectures and learning material from award-winning faculty that you can use to guide your decisions. As you make choices, you will get constant feedback about every decision you make, including detailed grading. As you complete challenges, you will compete with other teams for the highest score, and have the opportunity to learn how other famous founders solved the problems you will face. You will come out of the experience with a knowledge of the latest techniques for making a startup successful!

NOTE: The Entrepreneurship Game and the Corporate Innovation Game cover similar material from different perspectives. You should only take one.

Featuring

This experience has prerequisites

You will need to complete the following prior to starting this experience, you can still purchase this experience

Access a stack of learning resources along the way

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Evidence based practices
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Business tools developed by Wharton
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Video tutorials from leading minds in this space

Lessons of The Entrepreneurship Game include:

  • Establishing founding agreements and equity splits
  • Leading a team that takes risks and learns from mistakes
  • Creating team accountability and motivating team members
  • Analyzing potential markets
  • Conducting customer discovery through customer interviews
  • Selecting and focusing on appropriate markets
  • Building the ideal pitch slide deck
  • Convincing investors to back your product
  • Approaching potential customer sales
  • Understanding basics of entrepreneurial finance
  • Learning about different approaches to financing a business
  • Generating valuations and deal terms for outside investors
  • Analyzing key aspects of bargaining positions, including BATNA & Zone of Agreement
  • Perspective-taking to maximize negotiation outcomes
  • Building long-term relationships
  • Sourcing new talent for the team
  • Hiring and interviewing to find the best possible employees
  • Building culture for long-term growth
  • Finding key underlying assumptions in a business
  • Turning assumptions into testable hypotheses
  • Conducting experiments such as surveys, customer interviews, and market trials

Building the founding team

  • Establishing founding agreements and equity splits
  • Leading a team that takes risks and learns from mistakes
  • Creating team accountability and motivating team members

Scientific approaches to finding product-market fit

  • Analyzing potential markets
  • Conducting customer discovery through customer interviews
  • Selecting and focusing on appropriate markets

Pitching and selling to customers and investors

  • Building the ideal pitch slide deck
  • Convincing investors to back your product
  • Approaching potential customer sales

Manage entrepreneurial finances

  • Understanding basics of entrepreneurial finance
  • Learning about different approaches to financing a business
  • Generating valuations and deal terms for outside investors

Negotiating with potential business partners and investors

  • Analyzing key aspects of bargaining positions, including BATNA & Zone of Agreement
  • Perspective-taking to maximize negotiation outcomes
  • Building long-term relationships

Scaling and growing a company

  • Sourcing new talent for the team
  • Hiring and interviewing to find the best possible employees
  • Building culture for long-term growth

Learning and pivoting using data

  • Finding key underlying assumptions in a business
  • Turning assumptions into testable hypotheses
  • Conducting experiments such as surveys, customer interviews, and market trials

Authors

Ethan Mollick - Headshot

Ethan Mollick

Professor of Management

Read Ethan's Bio