Entrepreneurship Strategy Course
A breakthrough games-based course where you'll learn entrepreneurship by running a startup
What you'll learn
Building a founding team
Approaches to finding product-market fit
Pitching and selling to customers and investors
Managing entrepreneurial finances
Scaling and growing a company and learning to pivot using data
About Entrepreneurship Strategy Course
Gain critical Entrepreneurship knowledge by actually running a startup
The Entrepreneurship Strategy Course is built with the Entrepreneurship Game at its core—where you will join the founding team of DX Technologies. DX is a high growth startup that was launched by serial inventor and entrepreneur Dr. Darla Xavier. She recently developed a revolutionary handheld food scanner device called a crossmorphic sensor that allows you to scan food for calorie and nutritional information.
Dr. Xavier has many strengths, including being a brilliant engineer, but she has no patience for handling all the business decisions ahead of her. Fortunately she's no longer worried because she has you and the rest of your founding team to take charge of these matters.
For DX to succeed, you'll have to make key decisions that affect the future of the startup: learn how to size potential markets; negotiate with customers; conduct business experiments; and find investors to fund your venture—all while managing hiring, finance, offshore production, and marketing.
The challenges are realistic and engaging, drawn from the experiences of successful founders of startup companies and the latest entrepreneurship research.
This course is a flight simulator for entrepreneurs – giving you a chance to learn hard-won lessons so you'll be ready when you encounter them in real life.
About the Course
You will run this fictional startup with a real team, working together to tackle a myriad of challenges and decisions that every successful entrepreneur has learned to navigate. You will engage with your team synchronously in 6 live team sessions.
Interested in playing on the same team with your colleagues?
Simply have you and your teammates enroll, and then reach out and let us know the names of the players you want on the same team. We can also accommodate groups wishing to play as part of a corporate retreat or team building experience with a modified schedule.
Intrigued and want to learn more?
We are happy to answer any course questions
Course instructors
Featuring
The buzz from past participants
“A brilliant breakthrough innovation in entrepreneurship education. You can only learn Entrepreneurship by doing it, but it takes 3 to 7 years to go through the process, Wharton Interactive is doing it in 3 weeks”
“A total game changer! This was an experience of a lifetime rather than just a course. I was thrilled at every step of the experience, learning as never before. It was a no-brainer to recommend this ARC to all Link School of Business graduate students.”
What you'll learn
Learning objectives
- Building a founding team: equity agreements, team dynamics, chartering
- Financing a venture: cash flow, funding choices, terms, sources of capital
- Business experiments: data gathering, hypothesis testing, pivoting
- Hiring and scaling: candidate screening, interviewing, selection
- Sales and marketing: selecting product features, securing sales, selecting key customers
- Negotiations: establishing positions, analyzing bargaining power, conducting high-stakes negotiations
- Pitching and persuasion: building pitch decks, giving elevator pitches, explaining a startup
- Leadership: inspiring a team, avoiding common pitfalls, achieving consensus
Experience objectives
- Experiencing the types of data that are generated by business experiments: surveys, market tests, and interviews
- Encountering key documents used by startups: pitch materials, legal agreements, and market research
- Engaging with critical stakeholders in high-stakes settings: funders, customers, and employees
- Navigating through common points of failure for startups: team conflict, scaling, and process loss
Thinking objectives
- Perspective-taking and the ability to analyze multiple viewpoints
- Improvisation and bricolage; making do with what you have to solve novel problems
- Self-monitoring and metacognition
- Self-efficacy and the confidence to accomplish entrepreneurial challenges
- Building a founding team: equity agreements, team dynamics, chartering
- Financing a venture: cash flow, funding choices, terms, sources of capital
- Business experiments: data gathering, hypothesis testing, pivoting
- Hiring and scaling: candidate screening, interviewing, selection
- Sales and marketing: selecting product features, securing sales, selecting key customers
- Negotiations: establishing positions, analyzing bargaining power, conducting high-stakes negotiations
- Pitching and persuasion: building pitch decks, giving elevator pitches, explaining a startup
- Leadership: inspiring a team, avoiding common pitfalls, achieving consensus
- Experiencing the types of data that are generated by business experiments: surveys, market tests, and interviews
- Encountering key documents used by startups: pitch materials, legal agreements, and market research
- Engaging with critical stakeholders in high-stakes settings: funders, customers, and employees
- Navigating through common points of failure for startups: team conflict, scaling, and process loss
- Perspective-taking and the ability to analyze multiple viewpoints
- Improvisation and bricolage; making do with what you have to solve novel problems
- Self-monitoring and metacognition
- Self-efficacy and the confidence to accomplish entrepreneurial challenges
This experience will be available soon
Please check back for availability or contact our help desk.
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