Ecommerce Analytics

In this interactive case, students play the role of advisor to the CEO, where they will analyze sales data, and help to make a critical decision. This ecommerce company has recently completed A/B tests to see if offering free returns is attractive to customers.

But there's a problem.

Having examined the same data, the CEO's senior team disagrees about whether this strategy will benefit the long-term growth and profitability of the company.

Students are challenged to use financial data to run their own analysis and examine:

• The financial implications of customer-centric decisions on ecommerce business models
• Short-term and long-term unit economics analysis
• How to account for hidden costs
• Stakeholder perspectives

This interactive case provides students with a decision-making toolbox to assess key data such as revenue, costs, customer lifetime value, and customer loyalty tradeoffs. Instructor Reports and Dashboards provide insight into student participation and understanding and provide a springboard for a deeper, more meaningful discussion

About Interactive Cases

Interactive Cases add game-inspired storytelling & pedagogical innovations to traditional business school cases to make them easier, more impactful, and far more immersive classroom experiences.

Students are introduced to key case facts via interactive interviews in-game characters and messages ensuring they are prepared for a rich discussion. Analytics and carefully crafted pre-class exercises ensure that instructors understand where students stand, and help them create meaningful discussions. Detailed instructor guides, train the trainer curricula, and interactive videos make introducing and tailoring classes easy.