Entrepreneurship Game

The Entrepreneurship Game is a complete entrepreneurship educational experience that is impactful, engaging, and easy to run.

The Learner Experience

In this multisession game, learners will enter a hyper-immersive world and work in teams taking on the role of a founding team of a startup and experiencing the challenges of leading a business to success as they:

• persuade customers to buy their product
• conduct disciplined business experiments
• pitch investors
• negotiate with key stakeholders
• hire employees
• manage finances
• explore business models
• practice hypothesis-driven product design

Your Facilitation Experience

The Entrepreneurship Game is unlike any other simulation or game you may have previously run for your organization.

Here is how:

The game is effective

We designed the Entrepreneurship Game to teach key concepts in entrepreneurship through a branching narrative in which learners make increasingly consequential choices and are guided along the way via lectures, adaptive feedback, interactive videos, scoring, coaching, and gamified elements. We wanted to give learners a chance to practice working in teams and navigate the tradeoffs involved in major startup decisions in an environment replete with narrative surprises, fast-moving events, and an uncertain future.

What does this mean for you?

You don’t have to focus on providing context, lectures, or feedback. You can focus on making the experience have meaning in learners’ organizational context and future plans.

The game is adaptive

The game adapts to learners at different levels and is built to support every learner. Learners who struggle get feedback and instructional material and can ask additional questions of in-game characters to help them make decisions. Learners who need more of a challenge can opt for additional challenges. We have spent years assessing learner reactions to every element of the game and have built support and additional challenges to adapt to every learner.

What does this mean for you?

Learners of different ability levels can still have meaningful experiences. You can use our reporting to get a good sense of where learners are in the game, what they are struggling with, and where they may need additional discussion. The adaptive nature of the game means you don’t have to focus on how to teach different learners; you can leave all of this work to the game.

Insights from our reports can help you with facilitation and coaching, and your post experience discussion (should you choose to have one), and give you ideas for team coaching interventions and advice.

The game makes facilitation easier

The game runs itself and includes instruction, feedback loops, expert insight, and adaptive storylines. Unlike other simulations, you don’t need to keep track of what happens in the game, and there is no daily management required.

What does this mean for you?

Depending on your workload, you can be as involved as you’d like to be, but you can shift your day-to-day facilitation and management to higher-order meaning-making for your learners. You can focus less on communicating basic concepts and more on having meaningful discussions about the entrepreneurial experience.

For more on the story, how to create meaning for learners, answer learner questions, and a variety of workload approaches, see the Instructor Guide.

What is an Alternate Reality Course (ARC)?

Built on our ARC platform, Alternate Reality Courses are a new breed of serious games. Every course combines world-class subject matter expertise, hyper-immersive interactive fiction, the science of learning, and innovative game design. ARCs are deeply engaging, teach through experience, and promote robust and enduring knowledge that learners will use beyond the course.

An ARC teaches learners in three ways:

• Learning objectives - skills learners will gain and use in the future
• Practice objectives - specific experiences learners will encounter, so that when they see them in the real world, they will know what to do
• Thinking objectives - mental techniques learners will develop that are applicable outside of the context of the simulation