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AB Testing

A/B Testing Simulation

Learn to effectively run and analyze randomized experiments to inform product and market strategies

Topics
  • A/B Testing
  • Experimentation
  • Marketing
In partnership with
Wharton AI for Business
Start up Game

The Startup Game

Students live through the chaotic and exciting early days of a startup

Topics
  • Entrepreneurship
  • Funding
  • Teamwork & Collaboration
Hearts Negotiation Game

The Hearts Negotiations Game

A mobile-friendly two-party buyer and seller negotiation experience

Topics
  • Bargaining Zone
  • Concession Patterns
  • Negotiation
Customer Centricity

Customer Centricity Simulation

A groundbreaking marketing simulation that teaches how to maximize customer lifetime value

Topics
  • Customer Experience
  • Data Analytics
  • Marketing
OPEQ

OPEQ Negotiations Simulation

OPEQ challenges students to manage the tension between cooperation and competition

Topics
  • Cooperation & Competition
  • Negotiation
  • Social Dilemma/Prisoner's Dilemma
Saturn Parable

The Saturn Parable

A fast-paced and engaging way to learn team leadership

Topics
  • Cooperation & Competition
  • Leadership
  • Teamwork & Collaboration
Entrepreneurship Strategy (new)

Entrepreneurship Game

Give students the experience of running a high growth startup

Topics
  • Entrepreneurship
  • Go-to-Market Strategy
  • Pitching & Persuasion
BlueSky Ventures

BlueSky Ventures Game

Provoke rich class discussion on strategy, entrepreneurship, and corporate finances

Topics
  • Business Finance
  • Entrepreneurship
  • Experimentation
Wharton Trophy

Ecommerce Analytics

Aligning business strategies with customer performance

Topics
  • A/B Testing
  • Business Finance
  • Data Analytics
In partnership with
Analytics at Wharton