Entrepreneurship Strategy Intensive Course

Learn the vital skills that make founders successful

Alternate Reality Course
Skills you'll learn
  • Building the founding team
  • Approaches to finding product-market fit
  • Pitching and selling to customers and investors
  • Managing entrepreneurial finances
  • Negotiating with potential business partners and investors
  • Scaling and growing a company
  • Learning and pivoting using data
Time commitments
Experience duration:
3 half-day Intensives
Touch points:
6 scheduled synchronous sessions with your team
Learning time:
Approximately 18 hours
Certification
Standard Certificate
$450
Full details below

A breakthrough games-based course where you'll learn entrepreneurship by running a startup

The Entrepreneurship Strategy Course is built with the Entrepreneurship Game at its core—where you will join the founding team of DX Technologies. DX is a high growth startup that was launched by serial inventor and entrepreneur Dr. Darla Xavier. She recently developed a revolutionary handheld food scanner device called a crossmorphic sensor that allows you to scan food for calorie and nutritional information.

Dr. Xavier has many strengths, including being a brilliant engineer, but she has no patience for handling all the business decisions ahead of her. Fortunately she's no longer worried because she has you and the rest of your founding team to take charge of these matters.

For DX to succeed, you'll have to make key decisions that affect the future of the startup: learn how to size potential markets; negotiate with customers; conduct business experiments; and find investors to fund your venture—all while managing hiring, finance, offshore production, and marketing.

The challenges are realistic and engaging, drawn from the experiences of successful founders of startup companies and the latest entrepreneurship research.

This course is a flight simulator for entrepreneurs – giving you a chance to learn hard-won lessons so you'll be ready when you encounter them in real life.

Prof. Ethan Mollick: Why you should take this course

Three Day Interactive Course Schedule

Class Schedule

3-day Intensives are available on February 21 - 23 and March 28 - 30th from 5 pm - 9 pm ET

3 Day Intensive Image for Website (5-9PM)

There is also an option to sign up for the three-week version of this class.

NOTE: The Entrepreneurship Game and the Corporate Innovation Game cover similar material from different perspectives. You should only take one.

Intrigued and want to learn more?

We are happy to answer any questions about the experience.

Join us for an information session

Read the full syllabus

Learn about the experience & the class schedule (below)

Learn about our certificate options

What is an Alternate Reality Course (ARC)?

Built on our ARC platform, Alternate Reality Courses are a new breed of learning simulation. Every course combines world-class subject matter expertise, hyper-immersive interactive fiction, the science of learning, and innovative game design. ARCs are deeply engaging, teach through experience, and promote robust and enduring knowledge that you can (and will!) use beyond the course.

An ARC teaches you in three ways:

Learning objectives - skills you will learn and use in the future

Practice objectives - specific experiences you will encounter, so that when you see them in the real world, you will know what to do

Thinking objectives - mental techniques you will learn that are applicable outside of the context of the simulation

Featuring

Access a stack of learning resources along the way

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Evidence based practices
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Business tools developed by Wharton
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Video tutorials from leading minds in this space

Options for Entrepreneurship Strategy Intensive Course

Standard Certificate $450 Share your Wharton Certificate on LinkedIn

Earn a Wharton Certificate for successful completion of the game and get access to the core experience, as well as a live office hour session with experts to help you analyze, extract, and apply the skills you learned

Ready for Entrepreneurship Strategy Intensive Course?

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Lessons of Entrepreneurship Strategy Intensive Course include:

  • Building a founding team: equity agreements, team dynamics, chartering
  • Financing a venture: cash flow, funding choices, terms, sources of capital
  • Business experiments: data gathering, hypothesis testing, pivoting
  • Hiring and scaling: candidate screening, interviewing, selection
  • Sales and marketing: selecting product features, securing sales, selecting key customers
  • Negotiations: establishing positions, analyzing bargaining power, conducting high-stakes negotiations
  • Experiencing the types of data that are generated by business experiments: surveys, market tests, and interviews
  • Encountering key documents used by startups: pitch materials, legal agreements, and market research
  • Engaging with critical stakeholders in high-stakes settings: funders, customers, and employees
  • Navigating through common points of failure for startups: team conflict, scaling, and process loss
  • Perspective-taking and the ability to analyze multiple viewpoints
  • Improvisation and bricolage; making do with what you have to solve novel problems
  • Self-monitoring and metacognition
  • Self-efficacy and the confidence to accomplish entrepreneurial challenges

Learning objectives

  • Building a founding team: equity agreements, team dynamics, chartering
  • Financing a venture: cash flow, funding choices, terms, sources of capital
  • Business experiments: data gathering, hypothesis testing, pivoting
  • Hiring and scaling: candidate screening, interviewing, selection
  • Sales and marketing: selecting product features, securing sales, selecting key customers
  • Negotiations: establishing positions, analyzing bargaining power, conducting high-stakes negotiations

Practice objectives

  • Experiencing the types of data that are generated by business experiments: surveys, market tests, and interviews
  • Encountering key documents used by startups: pitch materials, legal agreements, and market research
  • Engaging with critical stakeholders in high-stakes settings: funders, customers, and employees
  • Navigating through common points of failure for startups: team conflict, scaling, and process loss

Thinking objectives

  • Perspective-taking and the ability to analyze multiple viewpoints
  • Improvisation and bricolage; making do with what you have to solve novel problems
  • Self-monitoring and metacognition
  • Self-efficacy and the confidence to accomplish entrepreneurial challenges

Authors

Ethan Mollick - Headshot

Ethan Mollick

Co-Founder and Faculty Director

Read Ethan's Bio

The buzz from past participants

Andrew, Brazil

Partner

“The Entrepreneurship Strategy course has given me an incredibly vivid glimpse at the process of working with a team of real people to solve tough business challenges and grow together.”

Omar, US

Student, University of Pennsylvania

“The best teacher is experience and the Entrepreneurship Strategy ARC capitalizes on this form of learning through various tasks like hiring, pitching ideas, and negotiating terms. I feel confident now in starting my own endeavor as this interactive course nurtured and engaged my entrepreneurial spirit”

Tzveta, Netherlands

Solutions Delivery PMO, Entrepreneur & Innovator

“A brilliant breakthrough innovation in entrepreneurship education. You can only learn Entrepreneurship by doing it, but it takes 3 to 7 years to go through the process, Wharton Interactive is doing it in 3 weeks”