Entrepreneurship Strategy Course

Entrepreneurship Strategy (new)
Certificates
available
Instructed by:

A breakthrough games-based course where you'll learn entrepreneurship by running a startup

What you'll learn

  • Building a founding team

  • Approaches to finding product-market fit

  • Pitching and selling to customers and investors

  • Managing entrepreneurial finances

  • Scaling and growing a company and learning to pivot using data

Enroll now

3-week and 3-day intensive options available

More dates will be released soon, please check back for availability or contact our help desk. Enrollment options

About Entrepreneurship Strategy Course

Gain critical Entrepreneurship knowledge by actually running a startup

The Entrepreneurship Strategy Course is built with the Entrepreneurship Game at its core—where you will join the founding team of DX Technologies. DX is a high growth startup that was launched by serial inventor and entrepreneur Dr. Darla Xavier. She recently developed a revolutionary handheld food scanner device called a crossmorphic sensor that allows you to scan food for calorie and nutritional information.

Dr. Xavier has many strengths, including being a brilliant engineer, but she has no patience for handling all the business decisions ahead of her. Fortunately she's no longer worried because she has you and the rest of your founding team to take charge of these matters.

For DX to succeed, you'll have to make key decisions that affect the future of the startup: learn how to size potential markets; negotiate with customers; conduct business experiments; and find investors to fund your venture—all while managing hiring, finance, offshore production, and marketing.

The challenges are realistic and engaging, drawn from the experiences of successful founders of startup companies and the latest entrepreneurship research.

This course is a flight simulator for entrepreneurs – giving you a chance to learn hard-won lessons so you'll be ready when you encounter them in real life.

About the Course

You will run this fictional startup with a real team, working together to tackle a myriad of challenges and decisions that every successful entrepreneur has learned to navigate. You will engage with your team synchronously in 6 live team sessions, and with Professor Mollick and other participants in a private Discord channel.

Interested in playing on the same team with your colleagues?

Simply have you and your teammates enroll, and then reach out and let us know the names of the players you want on the same team. We can also accommodate groups wishing to play as part of a corporate retreat or team building experience with a modified schedule.

Intrigued and want to learn more?

We are happy to answer any course questions

Join us for a live information session

Course instructors

Featuring

Marc Lore.jpg
Marc Lore Serial Entrepreneur
Sanjay Govil.jpg
Sanjay Govil Chairman Of The Board at Infinite Computer Solutions and CEO of Zyter, Inc.
Shiv Khemka.jpg
Shiv Khemka Vice Chairman, SUN Group; Chairman, The Global Education and Leadership Foundation (tGELF)
eurie-kim.jpeg
Eurie Kim General Partner at Forerunner Ventures

The buzz from past participants

“A brilliant breakthrough innovation in entrepreneurship education. You can only learn Entrepreneurship by doing it, but it takes 3 to 7 years to go through the process, Wharton Interactive is doing it in 3 weeks”

Tzveta, Netherlands's profile picture
Solutions Delivery PMO, Entrepreneur & Innovator
Tzveta, Netherlands

“A total game changer! This was an experience of a lifetime rather than just a course. I was thrilled at every step of the experience, learning as never before. It was a no-brainer to recommend this ARC to all Link School of Business graduate students.”

Bruno, Brazil's profile picture
Professor at Link School of Business & Partner at Metodo Sante
Bruno, Brazil

“The best teacher is experience and the Entrepreneurship Strategy ARC capitalizes on this form of learning through various tasks like hiring, pitching ideas, and negotiating terms. I feel confident now in starting my own endeavor as this interactive course nurtured and engaged my entrepreneurial spirit”

Omar, US's profile picture
Student, University of Pennsylvania
Omar, US

“The Entrepreneurship Strategy course has given me an incredibly vivid glimpse at the process of working with a team of real people to solve tough business challenges and grow together.”

Andre, Brazil's profile picture
Partner
Andre, Brazil

What you'll learn

  • Building a founding team: equity agreements, team dynamics, chartering
  • Financing a venture: cash flow, funding choices, terms, sources of capital
  • Business experiments: data gathering, hypothesis testing, pivoting
  • Hiring and scaling: candidate screening, interviewing, selection
  • Sales and marketing: selecting product features, securing sales, selecting key customers
  • Negotiations: establishing positions, analyzing bargaining power, conducting high-stakes negotiations
  • Pitching and persuasion: building pitch decks, giving elevator pitches, explaining a startup
  • Leadership: inspiring a team, avoiding common pitfalls, achieving consensus
  • Experiencing the types of data that are generated by business experiments: surveys, market tests, and interviews
  • Encountering key documents used by startups: pitch materials, legal agreements, and market research
  • Engaging with critical stakeholders in high-stakes settings: funders, customers, and employees
  • Navigating through common points of failure for startups: team conflict, scaling, and process loss
  • Perspective-taking and the ability to analyze multiple viewpoints
  • Improvisation and bricolage; making do with what you have to solve novel problems
  • Self-monitoring and metacognition
  • Self-efficacy and the confidence to accomplish entrepreneurial challenges
  • Building a founding team: equity agreements, team dynamics, chartering
  • Financing a venture: cash flow, funding choices, terms, sources of capital
  • Business experiments: data gathering, hypothesis testing, pivoting
  • Hiring and scaling: candidate screening, interviewing, selection
  • Sales and marketing: selecting product features, securing sales, selecting key customers
  • Negotiations: establishing positions, analyzing bargaining power, conducting high-stakes negotiations
  • Pitching and persuasion: building pitch decks, giving elevator pitches, explaining a startup
  • Leadership: inspiring a team, avoiding common pitfalls, achieving consensus
  • Experiencing the types of data that are generated by business experiments: surveys, market tests, and interviews
  • Encountering key documents used by startups: pitch materials, legal agreements, and market research
  • Engaging with critical stakeholders in high-stakes settings: funders, customers, and employees
  • Navigating through common points of failure for startups: team conflict, scaling, and process loss
  • Perspective-taking and the ability to analyze multiple viewpoints
  • Improvisation and bricolage; making do with what you have to solve novel problems
  • Self-monitoring and metacognition
  • Self-efficacy and the confidence to accomplish entrepreneurial challenges

Enroll in Entrepreneurship Strategy Course

Choose your start date:

How the live sessions work

The 3-day Intensive is a fantastic way to take this hyper-immersive games-based course in a shorter time. After enrolling and just before the course launches, you will be invited to a Discord channel and Zoom meeting.

You will be expected to be online with your team for the entire period of the course over the 3 days

Choose your experience

Experience options

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Entrepreneurship Strategy (new)
3-Day Intensive Course
Time commitments 3 half-day Intensives | Approx 15 hours total
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How the live sessions work

This course consists of 6 live sessions where you will work with your team for approximately 90 minutes on critical in-game decisions. Attendance in these sessions is mandatory.

Expect to spend 30 minutes between live sessions to review video course lectures and feedback about your in-game performance.

Live session: select from either 8 am - 9:30 EDT, or 7 pm-8:30pm EDT

Note: when you commit to a specific course you are committing to every session of the course; you cannot switch between courses once it begins or miss a session. Your team is depending on you to actively participate in each live session.

Should we determine that the team setup isn’t optimal for learning on specific dates due to demand, we will offer you a different date or a refund. We will be regularly updating our scheduled courses.

Upgrade your experience and get certified

Certification options

You have chosen

Entrepreneurship Strategy (new)
3-Week Course
Time commitments 5 hours per week | Approx 15 hours total
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